IIFW – India’s Intimate Fashion Week 2017

IIFW – An Alluring evening of Glamour and Style

India’s first fashion week (IIFW) dedicated to showcasing the Lingerie and Intimate wear took place on 18th March at Hotel The Leela in Mumbai. A spectacular evening amid much glitz and glamor with Bollywood stars like Manjari Fadnis, Dippanita Sharma, Minakshi Dixit as the showstoppers at the event.

Showcasing the prêt collections of India’s leading Lingerie and Resort wear designers like Nidhi Munnim, Karishma Jumani, Keith Jackson, Rajiv Mehta and jewelry designer Mona Shroff etc, along with super models turning up the heat and setting the ramp on fire.

The event was kick-started by Shanghai based Fashion Designer of Indian Origin, Keith Jackson who showcased his intimate wear and evening/cocktail gown designs collection under his brand ‘La Joli’. Miss Manipur 2016 Phapha Cara Ge Gachui walked the ramp as showstopper for his fascinating collection.

This was followed by a stellar showcase by ‘La Intimo’, a brand that specializes in intimate clothing. La Intimo showcased an elegant collection of undergarments which included both men and women’s wear, showcasing the finest intimate apparel of all shapes and sizes.  

IIFW upped the glam quotient with the showcase of a ravishing jewelry line by internationally acclaimed jewelry designer Mona Shroff who brought her fine line of jewelry during the show. Mona mesmerized the show when the stunning models sashayed down the ramp wearing her exquisite jewelry collections along with clothing line of Internationally recognized fashion designer Rajiv Mehta and dancing to the tune of Sa Re Ga Ma Pa winner Sandeep Batra. 

To add more to the show’s appeal, Bollywood and South India Movie superstar Minakshi Dixit walked the ramp as a show-stopper and took everyone by storm with her scintillating look and dance moves. 

Mona has earlier showcased her collections in various fashion shows like Lakme Fashion week, India Beach Fashion Show, Fiji resort fashion show, India Fashion Week Dubai and Miss India Pagent.

The show was followed by Karishma Jumani, who featured her collection at the French-European-Indian Fashion Week, 2016 in Paris, who showcased her latest resort wear collection of intimate wear ‘FAIRYTALE FLORAL’ under her label ‘La Lencería’.  Her collection pairs unusual forms of fresh flora with subtle and elegant style at the India Intimate Fashion Week. Reflecting the ‘Sun’s out, bra’s out’ trend this season, the collection walks you through the untrodden pathway to a secret garden where flowers catch the sunlight through the thicket and sprightly sprigs stretch forth unabashed. Her new season lingerie wears blended with scene-stealing summer hand-painted bras, Formica hand embroidery, and softly blossoming luxe lace. Bollywood star Manjari Fadnis walked the ramp as a showstopper for Karishma, donning a beautiful collection designed by Karishma. 

Triumph presented their exclusive line of high quality, fashionable and comfortable women’s’ wear which turned out to be a major highlight of the show. Triumph displayed their Body Make-up Lace Collection, Magic wire collection, Beauty-full collection and much more during the show.
The grand finale of the first edition of IIFW achieved great highs of oomph and allure with renowned designer Nidhi Mumnim’s inspiring swimwear, resort wear and sportswear collection. Her collection was inspired by the strange beauty of the deep sea illustrating a dark and enigmatic mood to the line. Tropic inspired beach swimwear and glamorous silhouettes have an elevated premium surf feel, with dark summer palettes uplifted by luminescent pinks and oranges. Her collection included a variety in terms of drapes, cover-ups, color blocks in print, crochets etc.  Nidhi’s show was opened by famous Indian model and beauty queen from Odisha, Sushrii Shreya Mishraa. Bollywood actress and model Dipannita Sharma walked the ramp as a showstopper.
Providing high decibel entertainment at the glamorous event was the live performance of Se Re Ga Ma Pa fame Sandeep Batra which took the audience by storm.

IIFW is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. The event exposes both emerging and established brands and designers, manufacturers and distributors from India and around the globe, spanning market categories of lingerie, loungewear, and sleepwear, Legwear, lingerie accessories, men’s underwear, swimwear, beachwear, Shape wear and more.