Organix Ever Straight Brazilian Keratin Therapy Shampoo Review

Posted on May 18 2013 - 11:00am by poonam

Organix Brazilian Keratin Therapy Shampoo Review

Today I am reviewing shampoo from the much talked about brand Organix, the Organix Brazilian Keratin Therapy Shampoo.

Organix Shampoo Review

Product Claims: Rich Brazilian cocoa nut oils combined with hydrolyzed keratin protein to instantly smooth and fortify your locks for a glossy, healthy-looking glow. Sulfate-free formula gently cleanses and hydrates for silky smooth hair. An exclusive blend of antioxidant rich organic coconut oil along with rich keratin proteins infuse to strengthen the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses adding a brilliant glow and luminescent shine.


Organix Brazilian Keratin Therapy Shampoo Ingredients

Price:- $7.00 for ( I got it under 50% free offer)

Packaging:- The shampoo comes in an opaque peachy brown colored plastic bottle with a dark brown colored flip top cap. I like the round curvy tops of the packaging but the bulky broad shape of the bottle makes it travel unfriendly.

Organix Ever Straight Brazilian Keratin Therapy Shampoo

My experience with Organix Brazilian Keratin Therapy Shampoo:-

The shampoo has a translucent peachy brown color with pearly sheen. It has a medium creamy texture and runny consistency but spreads nicely on scalp. Being a sulfate-free shampoo it doesn’t lather much especially on oiled hair and I have to use a generous amount of the shampoo to get that clean feel but on un-oiled hair it lathers well with a lesser amount.

Organix Brazilian Keratin Therapy Shampoo

It is a pretty good cleanser which removes oil-and dirt effectively from the scalp but it leaves my hair rough and dry, so I must follow with a conditioner to retain the smoothness.

Shampoo has a nice sweet-coconut smell which is slightly overpowering initially but weakens post-hair wash. It adds slight volume and glistening shine to my slightly wavy hair and didn’t caused any hair fall but for a smoother and softer hair it must be followed with a conditioner. I haven’t colored my hair so I have no idea how it will fare on colored hair.

Don’t Miss to Checkout:

Pros of Organix Brazilian Keratin Therapy Shampoo:-

  1. Doesn’t cause hair fall
  2. Nice coconut fragrance
  3. Formaldehyde and Sulfate free
  4. Adds bounce to my hair
  5. Cleanses effectively
  6. Decently priced
  7. Works well with its conditioner
  8. Contain coconut oil and avocado oil which claims to nourish hair

Cons of Organix Brazilian Keratin Therapy Shampoo:-

  1. Drying on my hair
  2. Doesn’t give rich lather
  3. Doesn’t help with dandruff

Recommendation:- Organix Brazilian Keratin Therapy Shampoo does a pretty good job at cleansing hair without sulfates. It cleanses thoroughly but I would refrain recommending this shampoo to people with dry hair. It may perform better on oily scalp conditions but otherwise it can be very much drying. You should try this only if you don’t mind its drying effect and agrees to follow with a conditioner. I am not much impressed with its results but would like to try Morroccon oil and argan oil shampoos from Organix range next, lets see if I could get my hands n them.

Organix Brazilian Keratin Therapy Shampoo Review

Organix Brazilian Keratin Therapy Shampoo Claims

Organix Brazilian Keratin Therapy Shampoo Swatch

Rating:- 3.2/5

PS – I was thinking of reviewing the conditioner in this post but it would have too lengthy so will be reviewing the conditioner seperately..

Have you tried Organix Brazilian Keratin Therapy Shampoo?

6 Comments so far. Feel free to join this conversation.

  1. MelissaMay 18, 2013 at 9:55 PM - Reply

    It doesn’t cause hair fall ?? wah i wld luv to try this…am facing so-much of hair fall nowadays Poo…we dnt get them online….do we ? Formaldehyde and Sulfate free tht adds to me wanting this…

    • poonamMay 18, 2013 at 10:38 PM - Reply

      Yeah normally I face hairfall whenever I change my shampoo.. but this one seems to fare well on me and didnt caused any sort of hairfall…but it was considerably drying so conditioner is a must..
      Not sure of their online availability dear.. but I dont think they are available in India yet..
      yup Sulfate-free tag always works for me.. 🙂 🙂

  2. Arpita♥May 19, 2013 at 1:41 PM - Reply

    I am in Love with your website 😀 😀 😀 Beautiful Pics and review Poonam!

    • poonamMay 19, 2013 at 2:55 PM - Reply

      Thanks Arpita. Glad you liked the stuff here.. 🙂 🙂

  3. gunjanMay 21, 2013 at 12:53 PM - Reply

    Very Nice post as usual …
    Heard of it , but never tried ! 😮
    Currently i using , Loreal Pro x-tenso care nutri reconstructor shampoo , conditioner , serum ( For chemically treated , straightened hair ) , loving it !

    • poonamMay 21, 2013 at 3:25 PM - Reply

      Thanks Gunjan… I have never chemical treated my hair..
      Glad you find your favorite shampoo.. I am yet to give L’Oreal Shampoos a try 🙂

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