How Technology Has Improved the Beauty and Style Industry
Modern technologies have advanced rapidly throughout the years and have influenced almost every aspect of our lives. Within the beauty and style industry, advancements in new technology and infrastructure have also blossomed. It has affected not only the traditional consumer population but beauty and style professionals as well. Read on to learn about some of the different ways that technology has shaped our modern beauty and style industry and what the future might look like.
- Tutorial Videos
One of the most popular types of video on the internet is the tutorial or “how-to” video. This is especially true when it comes to hair and make-up tutorials.
YouTube is one of the largest platforms for these kinds of videos. YouTubers create and upload videos that explain and demonstrate how to achieve a certain hairstyle or use a certain cosmetic product.
Through these kinds of videos, new or special products can also be advertised. They also make things like cutting your bangs and applying eyeshadow like a professional attainable at home.
- Digital Marketing
The internet is a huge media vehicle when it comes to advertising and promotion. There are many avenues that professional stylists and make-up artists can explore to advertise their services, products, and business. Traditional advertising through websites or short ad videos is one useful option. Another popular option is social media.
Instagram especially has seen extreme growth in recent years. Social media influencers, such as Instagram celebrities, are huge users and promoters of various cosmetics and hair products.
Many stylists will also utilize Instagram as a kind of digital portfolio for their past work. They post photos from different styling jobs that they have done for potential new clients to view.
- Apps
With so many smartphones around today, new apps have been created with the beauty and style world in mind. One popular app is the Salon App from GlossGenius. This app is designed for stylists who have their own business. The app allows them to do things like manage clients, complete payments, work out automated appointment scheduling, and it even features digital marketing tools.
There are also apps that help clients get connected with local stylists in their area, make appointments, and get text or email reminders about their upcoming appointments.
Virtual reality is beginning to find its way into apps as well. People can use this technology to “try on” different styles.
- Online Shopping
Amazon and other online shopping giants have changed the ways we buy our products. If you are a professional stylist or artist, especially one who owns their own salon, online shopping allows you to easily buy in bulk and keep your inventory stocked.
If you are a consumer, online shopping allows you to order new products without having to go out to a specialized store. Some internet personalities such as Jeffree Star even send out special promotions online.
- Scheduling
Scheduling and appointment booking are an integral part of the beauty and style industry. New software and online programs have helped thousands of professional stylists keep track of their appointments and stay organized. Overall, this has helped make the process more efficient for both stylists and clients.
New technologies have led to more possibilities for people in the beauty and style industry. They have made it easier for anyone to get involved and be successful. One benefit that this greater access provides is growth in creativity. We are seeing more styles and trends now than ever before. This is useful for the consumer because it gives them more diversity in choice. As technology continues to advance, we will keep our eyes out for how the beauty and style industry will take advantage!