Practices for Beauticians to Boost Client Relationships
How strong of a relationship beauticians have with their clients is a good indicator of their success. Poor customer attitude indicates that a beauty salon is doing something wrong and that it might not be too long before it starts losing even its most loyal customers.
There are many reasons that can lead to poor customer relationships, and restoring reputation is not that simple.
Instead, it is better to focus on maintaining the relationship and have them be strong. For that, there are a few things that can help.
Make Booking Appointments Easier
Some customers are not too keen to book their appointments on the phone. Be it calling or texting; they would rather prefer a different method.
Similarly, there are those who visit a salon in person, but what if there was a better, more hassle-free method to book an appointment?
There is, as more beauticians should use Watalook, a client management app, and make booking appointments hassle-free.
Seek Genuine Feedback From Customers
Even if your customers are not that knowledgeable about beauty and its trends, you can still make them feel appreciated by asking for feedback.
After you are finished with a client, tell them that you would like to hear their thoughts about the services and whether they were satisfied or what they would like to see improved.
Customer feedback can also be related to more than just the services they receive. The overall atmosphere in a salon, what services are missing, and so on are something you might not realize, but a customer can.
Take the Extra Mile for Them
Taking the extra mile is not easy, but it showcases how much a service provider cares for its customers.
As far as beauticians go, there are a few notable examples of doing more for your clients to make them feel appreciated.
First of all, there are times when a client cannot make an appointment or find a suitable time and date because of their work. Before or after work is the only option, or during a weekend.
Accommodating such customers means waking up earlier, staying later than usual, or working on a weekend. However, if a beautician finds it in himself to take this extra mile, the effort will not go unnoticed. Customers appreciate such commitment, and this appreciation translates into a better and stronger relationship between both parties.
Share Knowledge
Someone who is not too familiar with the beauty industry is bound to ask questions about various products and what they should use.
A beautician might also receive requests to suggest what style or color fits a customer because customers trust a beautician’s opinion.
After you are presented with such questions, do not hesitate to provide as much input as you can. Share the knowledge and show how well-versed you are and that you can help customers with your experience.
Showcase Great Interpersonal Skills
Interpersonal skills are quite important, and failing to utilize them can hinder a relationship between you and a customer.
Both verbal and non-verbal communication play prominent roles in the relationship between a beautician and their clients.
Some customers are the chatty type, and they like to have someone to talk to during the appointment. Respond to them in kind and keep the conversation going. Make them feel welcome.
On the other hand, you will also have customers who are calm and prefer to be silent throughout the whole thing. Forcing them to talk when they do not wish to do that is not recommended.
Be sure to identify different customer types and determine whether you should be quiet or talkative.
Finally, make sure that you welcome customers with a smile and say goodbye to them with one as well.
Provide Exceptional Services
Exceptional services might be a bit of a stretch because it is difficult to define what exceptional is. For some, a simple haircut is enough to make them happy, while others want more complex procedures.
Regardless of the case, it is important to note that different customers have different expectations, and beauticians should do their best with what they have so that everyone who visits a salon leaves satisfied.
If necessary, hire extra staff, particularly if you do not have anyone present who specializes in a particular service.
Reward Loyalty by Offering Perks
The last bit of advice is about rewarding loyal customers. For a beauty salon, the options of showing how they appreciate the best customers might be limited.
Nevertheless, there are a few things you can do. For instance, reward customers with a coupon or a free procedure. You can also run raffles and give away various prizes, such as beauty products.
Pro tip: Free Wi-Fi, snacks, and magazines are also examples of perks that customers appreciate when they find them in a beauty salon.