5 Great Tips for Posting Cool Videos on Facebook
Facebook is one of the most largely used social media networks in the world. There are hundreds of millions of people who are active on Facebook and to advance your business interests, you might have just started marketing on the platform.
After posting images and posts, you might have recognized that video content works much better. However, you should still take some precautions when posting videos on Facebook. How can this be done? Here are five great tips for posting cool videos on Facebook:
Creating silent content
One of the most important tips when creating cool videos for Facebook is ensuring that the users can benefit and enjoy them when on mute. A common way to do this is by adding subtitles if the video really has some verbal content. To encourage users to listen to the verbal content, you can ask them to raise their volume.
Alternatively, you can omit the verbal content completely and fill the silence with music for those that will watch the video with their volumes up. There are different ways to make silent-friendly content. Just ensure that the one you are using is relevant to your targeted application. Some how-to videos do not have a verbal walkthrough of each step.
Instead, they just have some music as the audio background. For inspiration, take a look at the campaigns run by the competitors and save Facebook video that you like most for later use. The tried and tested method mostly works out better than anything else.
Use the first 3 seconds wisely
The first 3 seconds of a Facebook video are critical and when they are not leveraged properly, you might lose potential interest. Some businesses usually lose the plot here and try to attract the audience using elements that are not effective for this purpose. For example, they dedicate the first few seconds of the Facebook video to show their company logo.
By doing so, you are losing some valuable seconds that could secure interest. Write some catchy copy or use some appealing visuals that would secure interest from Facebook users scrolling in their timelines. Do not lose this valuable time by using ineffective strategies. Remember, you can always add a logo towards the end of the video.
Generate content in excess of 3 minutes
Statistics indicate that short-form videos are not the best solution for higher user-engagement and retargeting. To ensure that you have a target audience to return to with other marketing content, generate useful and insightful videos. At the same time, do not make the video too long because viewers might not watch it till the end.
Find the appropriate length that will lead to more viewers watching the video until the end. There is no predetermined limit on how long the content should run. However, anything in the range of 3 to 10 minutes is recommended for marketing purposes.
Each video will differ from the other but try by all means to make the content longer than 3 minutes. If it keeps your audience on the video for a good, it will lead to good final conversions.
Explore the type of content you are creating
There are different types of content that you might be creating. They range from promotional, informative, or humorous. There are many different types of content that you can choose from. To ensure that you optimize your videos to the greatest extent possible, first discover the type of content you’re already sharing. Afterward, you can then work on a plan to make it optimized for more views.
How can this be done? You do that by refining the type of content to three predominant segments. The content should either generate amusement, fear, or laughter. That means if you are sharing informative content, try to add either amusement, laughter, or fear to it. The video will perform much better when these elements have been taken into consideration.
Once all things are taken care of, make sure that you edit your videos to avoid any embarrassment. This is the most important part of any video. Videos that are not properly edited might lead to your audiences losing interest and thus lower engagement. Use easy to use video editing tools for this purpose. They save a lot of time.
Monitoring performance benchmarks
When you are creating the content, you surely do have some call to action phrases. Those call to action phrases do much more than just make users take the preferred decisions. Instead, they can help you monitor the performance of the video by using the call to actions as key performance indicator benchmarks.
You can assess if the video met the goals you had set and, if so, at what rate. If you want to get more profile clicks, check the reports from Facebook Insights. For KPI benchmarks that were not met, try to assess the results and probably the reasons for missing the targets. There is a lot of data you can glean from Facebook Insights, which can improve the video content you’re posting.
Conclusion
You can post great video content on Facebook by following these tips, such as creating silent-friendly content that falls under three categories. The content should either be amusing, invoking laughter or fear to perform the best. Keep tabs on the metrics you have set to see if you’re meeting the intended targets. Use the data from Facebook insights to try and pinpoint the problem if you missed targets.
